Traditional Airlines and Marketing

 Classic Air carriers and Marketing Research Paper

Classic Airlines and Marketing

Heather Eason

Advertising 571

Apr 1, 2013

Armando Salas-Amaro

Classic Air carriers and Marketing

Classic Flight companies is the world's fifth major airline. The organization has a number of more than three hundred seventy five jets that serve two hundred forty cities with over two thousand 300 flights daily (University of Phoenix Marketing 571). The airline happens to be profitable, yet economic problems and open public fear is slowly strangling the company. Marketing is critical towards the company's ability to move forward. Interior Marketing Challenges

Due to a ten percent reduction in share rates over the last years coupled with negative media, worker morale is usually low. Keeping employee moral low may be the rumor that if the company is not able to keep costs down by 15 percent whilst improving the frequent flier program, the business will have to file for bankruptcy. The marketing strategy has to display a considerable return on investment.

The chief exec officer, Amanda Miller, is also a challenge. Her pragmatic approach to running the corporation results in her having very little tolerance to get a marketing plan that does not create. As a result, virtually any plan should justifiable.

To reach your goals, the plan need to include the workers. With a well-planned marketing strategy there exists an opportunity to match the customer and make a strong company. The frontline employees stand for the company to the customer. They are crucial to customer care and the promoting plan's accomplishment. They have a chance to reconnect the customers. Building strong customer relationships and doing your best with each discussion with the buyer should be a absolute goal of every employee. External Marketing Challenges

The airline industry as a whole features seen a decrease in share prices. Bankruptcies, terrorism, and high oil prices have got rocked the airline market (Bisignani, 2006). There is a great uncertainty regarding the safety of flying...

Sources: Bisignani, Giovanni. Foreign Plan 152 (Jan/Feb 2006): 22-24, 26, and 28.

Kotler & Keller. (2007). A Framework intended for Marketing Management (3rd male impotence. ). Nj: Pearson-Prentice Corridor.

University of Phoenix Promoting 571. Situation: Classic Air carriers

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