marketing

promoting 06.09.2019
 marketing Dissertation

Abstract:  The government's involvement in the ownership and management of refineries and logistics infrastructures is perceived as the cause of quite a few problems connected with downstream oil and gas industry in Nigeria.  Thus, govt economic reconstructs by way of the deregulation policy had been introduced in 2003 to revive the troubled industry.  This feuille seeks " a strategic management perspective and critique of deregulation of downstream oil and gas industry in Nigeria to be able to understand the results, challenges and prospects”.  The objective of this study should be to offer the two theoretical and practical observations about the deregulation process in Nigeria from a management point of view. This study's theoretical structure is embedded in 3 aspects of the literature: deregulation, strategic management and competitive forces.  These 3 perspectives are used in order to examine emerging effects, challenges and prospects of deregulation of the industry and the changing strategic landscape as a result of the deregulation exercise.  The theory of competitive forces provides and understanding of the industry composition and the connections between competition, while impressive management should be used in order to evaluate industry operations and capacities.  Summarising and adding these opinions formed a hypothesised knowning that reflected the results, challenges and prospects of deregulation. An empirical examination of the research required a constructed analysis methodology that is based on quantitative and qualitative methods.  A non-probability sample strategy with a dichotomous questionnaire (of TES/NO responses) was self-administered in Abuja, Lagos and Port Harcourt to represent 3 geographical areas in Nigeria; the target population of fifty persons coming from each condition was chosen using calculated sampling technique.  Furthermore, an open-ended questionnaire was self-administered in two managers from Forth Oil, a single manager from Oando PLC and a single manager via...

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